When: Wednesday, April 26 | 12:00 - 1:30 p.m.
Where: Polsky Exchange, Washington Park Classroom
Hosted by: Polsky Center
Who should attend: Public
About: During this seminar, we'll discuss powerful Google marketing and advertising tools, from how to register your new business to appear on Google maps to Google Analytics and Google AdWords. We'll cover different types of reports and how to make finding and understanding your data as simple as possible. Finally, we'll discuss best practices for AdWords, including tools for targetting ads, measuring conversions, and managing ad campaigns across platforms.
Leading the seminar will be Melissa Harris, a former vice president of marketing at Origin Investments and Pulitzer Prize-nominated business columnist at the Chicago Tribune. Melissa is also the founder of M. Harris, a consulting firm that helps businesses and executives matter more.
Questions? Steph Avalos-Bock, firstname.lastname@example.org